9a testing hypotheses
Who: people who already have a clear plan for their children that they have either mapped out themselves or helped their child map out. Also more well off people who aren't worried about the cost of their Childs education as much as middle class and poor people are. I think the third and final category are people who can't afford to spend money on their child's extracurricular activities when there are other free options such as sports and the like. Although my pitch is for a non-profit we would still to charge parents to cover payroll and promotional events. Becuase we aren't looking for profit our prices wouldn't be too high, but free definitely beats it. What: My opportunity probably doesn't extend to parents looking for advanced internships for their children. It also may not extent to parents who aren't sending their children to college Why: The underlying need may be different depending on the parent. They could have the same need but possibly a di...